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13 • 2012

Erica Etelson’s Sharemore is a One-Stop Shop for Goods Being Borrowed, Rented and Resold.

Erica Etelson is the founder of Sharemore, a startup that will make it easier to find second-hand products to buy, borrow or rent. Erica’s background is in marketing and journalism and, in a past life, was a civil rights and environmental attorney. She lives in Berkeley with her husband and son.  We formed a California corporation for Erica.