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21 • 2013

Noelani Riehle

Noelani Riehle worked in the entertainment industry for almost ten years before she left her job to open A Magic Forest, a Waldorf-inspired toy store, indoor play space, and café that specializes in imaginative play with handmade toys. It was a spontaneous decision prompted by her desire to get out of the corporate grind and to do something she could share with her three-year-old daughter. With just a few post-college years of running a coffee shop in her distant memory, Noelani had absolutely no idea what she was doing when she started A Magic Forest, but is enjoying the adventure of figuring it out as she goes along.

We formed a California corporation for Noelani.