Hearts & Arrows is a bold new online jewelry retailer. With a passion for quality craftsmanship, ethical sourcing, and innovation, we’ve created a store where shoppers can find contemporary and vintage designs from all over the world. Our buyers purchase gems directly from the factories where they’re cut – keeping costs low and giving us access to the best stones on the market. Co-founder Danielle Saudino is a Carnegie Mellon graduate and an experienced retail manager. After working as a store manager for New Zealand jewelry giant Michael Hill, Danielle moved to New York to start her own company. Hearts & Arrows was formed less than a year later, when Danielle met designer and marketing expert Steven Ketchum. The two realized they had an ideal combination of skills, industry knowledge, and connections to finally bring competitively-priced luxury jewelry to New Zealand – and beyond.
We formed a Delaware LLC for Danielle.